If you’re looking to find trending and best-selling products, knowing where to look can make all the difference in your e-commerce success. The good news? You don’t have to spend a fortune on expensive market research tools. In 2025, there are several powerful free tools that can help you discover hot products, analyse search trends, and stay ahead of your competition.

Here’s a guide to 5 of the best free tools to find trending and best-selling products in Malaysia:
 

1. Google Trends

Google Trends shows you what people in Malaysia are searching for on Google. It helps you find out which products or topics are getting popular right now.

How to Use Google Trends

• Search for a product or keyword like “air fryer” or “skincare.”

• Set the location to Malaysia so you only see searches from Malaysians.

• Choose a time period to check if the trend is recent or has been growing over a long time.

• Look at related searches to discover other popular or rising product ideas.

If more and more people are searching for a product, it means the demand is growing. This can help you decide if it’s a good product to sell. It’s a simple and reliable way to test your ideas without spending money.
 

2. 1688 Sourcing

1688 is one of China’s largest B2B sourcing platforms and a hidden goldmine for spotting product trends before they reach Southeast Asian e-commerce platforms. Since most Malaysian dropshippers and sellers source from China, browsing 1688 can give you a preview of what’s gaining traction at the supply level.

How to Use:

• Visit 1688.com or use BigSeller’s 1688 sourcing for easier navigation.

• Choose the tabs:

  • 1688站外爆品 (Off-Site Bestsellers)

  • 1688站外趋势品 (Off-Site Trending Products)

• Under Sales Area, filter for Southeast Asia to find products relevant to Malaysia, Singapore, and nearby countries.

• Enable filters like Trend New Products to focus on rising items.

• Sort by sales or review count to prioritise proven sellers.
   

If a product is trending in 1688, there’s a good chance it will show up soon on Malaysian platforms, if it hasn’t already. It’s a smart way to discover potential winning products before your competitors list them locally.

3. Lazada Opportunity Center

Lazada Opportunity Center helps sellers find products with high demand but low competition. It shows you which product categories are popular and where there are gaps in the market that you could fill.

How to Use Lazada Opportunity Center

1. Log in to your Lazada Seller Center account.

2. Go to Products > Opportunity Center.

3. Choose a product category or type to see:

   • Forecasts of how much demand there will be.

   • Trending keywords people are searching for.

   • Suggestions on what products you could list.

It helps you find products that many buyers want but are not yet widely available on Lazada Malaysia. The tool also shows pricing info and sales numbers, so you can price your products competitively and increase your chances of making sales.

If you’ve used this tool but found the suggestions unhelpful, you might be falling into common traps, check out this guide on top 6 common mistakes sellers make when using Lazada Opportunity Center in 2025.

 

4. Shopee Selling Coach

Shopee Selling Coach can show you real data about what’s selling well on Shopee Malaysia. It tells you which products are popular, how much they usually sell for, and which categories are growing fast.

How to Use Shopee Business Insights

1. Log in to your Shopee Seller Centre account.

2. Go to the menu and click Data > Business Insights > Selling Coach.

3. Look at the data showing:

   • The bestsellers in each category based on units sold.

   • The top 10 searches for products across the past 7 days.

   • The keywords most frequently searched.

   • Other products that are similar to yours.

The information comes from actual Shopee buyers in Malaysia. This means you get a clear picture of what’s currently in demand, helping you decide which products to sell or what new items you could add to your store to fill a gap.
 

5. TikTok Creative Center

TikTok Creative Center helps you see what products, hashtags, and ads are trending on TikTok, especially popular with younger shoppers like Gen Z and millennials. It’s more than just videos, it's a way to discover what people are excited to buy.

How to Use TikTok Creative Center

1. Visit the Creative Center > Login.

2. Choose Top Products.

3. Set the location to Malaysia.

4. Explore trending products, popular ads, and hashtags.

5. Notice patterns like popular styles or frequently featured products (e.g., “perfume”).

Many products that become popular on TikTok quickly see a big boost in sales on platforms like Shopee, Lazada, and TikTok Shop. This tool helps you spot these hot products early, so you can sell them before the market gets crowded.
 

Spot Trends Early, Act with Precision

Not all trends start in data dashboards. Many begin in everyday conversations like what people are buying, recommending, or complaining about. That’s why social spaces are just as important as product research tools:

• Facebook Groups let you observe real conversations among Malaysian sellers and buyers. These groups are often ahead of official trends, highlighting what’s growing in popularity.

• On Reddit (especially in threads like r/malaysia or r/malaysians), users openly discuss product experiences, scams, or new interests. It’s unfiltered feedback you won’t find in typical analytics.

These platforms offer early signals you won’t always see in analytics, giving you a chance to act before the competition does.

But spotting a trend is only half the equation. You still need to list, sync, and fulfill quickly, before that opportunity passes. Instead of manually sourcing, uploading, syncing, and fulfilling across multiple platforms, BigSeller lets you:

• Import products directly from suppliers (like Taobao, AliExpress, or 1688)

• Sync listings to Shopee, Lazada, and TikTok Shop in just a few clicks

• Keep inventory, pricing, and orders updated automatically

• Manage fulfillment more efficiently with built-in WMS tools
   

Try BigSeller for free today and move faster when you spot your next trend.

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