If you’re selling on TikTok Shop or any other online marketplace, here’s a breakdown of what’s required, what to do now, and what penalties to avoid.
 

What You Must Do to Follow the New Consumer Protection Regulations

To follow the Consumer Protection (Electronic Trade Transactions) Regulations 2024, TikTok Shop sellers (and sellers on other platforms) must take these 3 important steps:

1. Show Complete Seller Information

You must clearly display your business or personal details on your store. This helps buyers know who they are dealing with and allows the government to track legitimate sellers.

You need to provide:

• Your full name or company/business name

• Your NRIC number (for individuals) or SSM registration number (for businesses)

• Your email address

• Your phone number

• Your business address

2. Use Bahasa Melayu for Product Listings

Every product you sell must have its title and description written in Bahasa Melayu. You can still include translations in English or Chinese as an extra, but Bahasa Melayu is mandatory.
 

3. Upload Product Certifications (If Needed)

Some types of products must meet Malaysian safety or health standards. If you sell these, you are required to upload the correct certification as proof. These documents will appear on your product page for buyers to see.

Examples of products that need certificates:

What Will Happen If You Don’t Follow the Rules?

If you don’t comply with the new regulations by 24 June 2025, both TikTok Shop and the Malaysian government (KPDN) can take action against you.

TikTok Shop may:

• Remove (delist) your product listings

• Add up to 48 violation points to your seller account

If KPDN takes enforcement action under the Consumer Protection Act 1999, you could face:

For Individual Sellers

• First Offense: Fine up to RM50,000 or 3 years jail (or both)

• Repeat Offense: Fine up to RM100,000 or 5 years jail (or both)

For Businesses or Companies

• First Offense: Fine up to RM100,000

• Repeat Offense: Fine up to RM200,000

Don’t Forget About E-Invoicing Compliance

When you update your seller information to comply with the Consumer Protection Regulations, it also helps you prepare for Malaysia’s upcoming e-invoicing system.

The Inland Revenue Board (LHDN) is rolling out this e-invoice system to improve tax reporting and transparency for businesses. If your seller details are incomplete or inconsistent, you may face issues with both tax compliance and marketplace requirements.

Want to learn more?
Check out this guide: TikTok Shop E-Invoice in Malaysia: What Sellers Must Know

Stay Compliant, Stay Ahead

The Consumer Protection (Electronic Trade Transactions) Regulations 2024 are bringing major changes to how online sellers operate in Malaysia. By 24 June 2025, you must ensure your product listings are in Bahasa Melayu, your seller details are fully disclosed, and product certifications are properly uploaded.

If you’re a BigSeller user, you already have an advantage when it comes to handling one of the most time-consuming parts: updating your product listings.

With BigSeller, you can:

• Quickly bulk edit product titles and descriptions

• Translate and localise listings to Bahasa Melayu more efficiently

• Sync updates across multiple e-commerce platforms like TikTok Shop, Shopee, and Lazada
   

Need help preparing for these changes? Try BigSeller for free today and claim your 7-day VIP trial coupon!

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