Lazada Guarantee Seller Program Policy Update: PH Sellers’ Quick Guide
Jayson 21 Jul 2025 09:36ENCopy link & title
Starting from August 1, 2025, this policy will take effect for all Lazada sellers, but new sellers on Lazada shall be entitled to a 90-day grace period from their live date, during which they will not be subject to the terms and conditions outlined in this Guarantee Seller Program Policy. For more details, please check the 👉 Lazada Official Announcement
Besides, Lazada Marketplace sellers with order items of less than 20 in the last 28 days will also not be subject to the Guarantee Seller Program. Click Here to Register BigSeller For Free!👈
1. What Is the Lazada Guarantee Seller Program Policy?
(1). Seller‑Fault Cancellation Rate (CR)
Seller‑Fault Cancellation Rate (CR) measures the percentage of orders canceled by the seller due to stockouts, listing errors, or other preventable issues. Lazada enforces a maximum CR threshold—often around 5%—to qualify for the Guarantee Program. Falling below this threshold prevents penalty fees and maintains your “On‑time Guarantee” badge on product listings.
(2). Fast Fulfillment Rate (FFR)
Fast Fulfillment Rate (FFR) tracks how quickly orders are processed, packed, and handed to the courier. Lazada typically sets an 80% FFR target: at least 8 out of 10 orders must be shipped within the specified handling time. High FFR scores translate to better search rankings, higher click‑through rates, and improved conversion.
⚠️ Note: And after August 1, the metrics are updated as follows:
|
Fulfillment Metrics |
LazMall Marketplace |
Lazada Marketplace |
|
Fast Fulfillment Rate |
≥ 70% |
≥ 70% |
|
Seller Cancellation Rate |
≤ 1% |
≤ 5% |
2. What is the Lazada Breached Orders and How To Calculate the Fee?
An order will be declared a Breached Order if either of the following conditions are met:
- An order was not fulfilled within the required FFR parameters.
- An order was cancelled for seller-fault reasons.
The Order Breach Fee penalty is intended solely to support buyer compensation. For Fast Fulfillment Rate violations, the charge is determined as 1% of the order item's value, with a maximum of PHP 50 per order. For Cancellation Rate violations, the price is 15% of the order item's value, with a maximum of PHP 300 per order. This applies to both LazMall MP and Lazada MP.
(For example):
|
Main Order Details |
Order Breach Reason |
Order Breach Fee Amount |
|||||||
|
FFR Breach: 1% of item value, capped at PHP 50 per order CR Breach: 15% of item value, capped at PHP 300 per order |
|||||||||
|
Scenario |
Main Order |
Item Order |
Item Order Value |
Quantity Purchased |
FFR |
CR |
Per Item Order |
Per Order (Sum of all item orders) |
Final OB Fee Amount |
|
PHP |
Units |
PHP |
PHP |
PHP |
|||||
|
1 |
A |
A-1 |
5,000.00 |
1 |
|
|
|
2.00 |
2.00 |
|
A-2 |
200.00 |
1 |
Breach |
|
2.00 |
||||
|
A-3 |
50.00 |
1 |
|
|
|
||||
|
2 |
B |
B-1 |
5,000.00 |
1 |
|
|
|
9.50 |
9.50 |
|
B-2 |
200.00 |
1 |
Breach |
|
2.00 |
||||
|
B-3 |
50.00 |
1 |
|
Breach |
7.50 |
||||
|
3 |
C |
C-1 |
5,000.00 |
1 |
|
Breach |
750.00 |
750.00 |
300.00 (Capped at PHP 300) |
|
C-2 |
200.00 |
1 |
|
|
|
||||
|
C-3 |
50.00 |
1 |
|||||||
3. How Can Lazada Sellers Check the Store Performing?
Lzada seller's performance metrics for both FFR and CR can be found on the Account Health page.
Besides, sellers with multiple lazada stores can also use BigSeller to monitor all the stores health at one page, and easily grasp the situation of multiple stores. In addition, BigSeller offers punishment warnings, allowing you to identify risks in advance to ensure the normal operation of your stores. For more details, pls check this 👉 "BigSeller Store Health Instruction"
BigSeller is the ultimate, FREE e-commerce platform for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations. Click Here to Register BigSeller For Free!👈
